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Department of Business Administration / Program of Marketing

School of Business Administration and Economics
Department of Business Administration

Program of Marketing
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Academic Coordinator: Dr George Stalidis
Mentor: 

The aim of the Program of Business Management is to develop qualified human resources and to create, extend and disseminate knowledge on the continuous improvement of the quality, competitiveness and viability of businesses. The vision of both specialized Programs in “Business Administration” and “Marketing” is to offer to their students the knowledge and skills that are necessary to succeed in an especially competitive work environment, which is increasingly based on human capital. It aims at training students to be capable of responding to new social needs, giving emphasis to knowledge, adaptation and resourcefulness. The curriculums of the Program of Business Management are targeted at the development of communication skills, collaboration, swift response to changing conditions, undertaking of initiatives and ability for decision making, while in parallel provide scientific foundations in management and marketing, as well as abilities to effectively exploit new technologies. The curriculum includes compulsory courses (C), Compulsory-Elective courses (CE), Optional (O) courses, Internship and Research Dissertation and accounts for 240 ECTS credits in total, equally distributed in 8 semesters

The courses available to international students are the ones marked with GR/EN.
It is noted that courses belonging to semesters 1, 3, 5 and 7 are only active during the winter semesters, while courses belonging to semesters 2, 4 and 6 are active during the spring semesters. 

 

DEPARTMENT OF BUSINESS ADMINISTRATION
Program of Μarketing
CURRICULUM

 

    1st Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-21101 Marketing I M 5 6  
2 777-21102 Macroeconomic Theory M 5 6  
3 777-21103 Principles of Management M 5 6  
4 777-21104 Mathematics M 5 6  
5 777-21105 Introduction to Informatics M 3 3  
6 777-21106 Introduction to Law M 3 3  
    TOTAL   26 30  
             
    2nd Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-21201 Marketing II M 5 6 GR/EN
2 777-21202 Microeconomic Theory M 5 6  
3 777-21203 Statistics M 5 6  
4 777-21204 Accounting M 5 6  
5 777-21205 Sociology M 2 3 GR/EN
6 777-21206 Psychology M 2 3  
    TOTAL   24 30  
             
    3rd Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-22301 Communication Policy M 5 4 GR/EN
2 777-22302 Retail and wholesale marketing M 5 6 GR/EN
3 777-22303 Introduction to Advertisement M 5 6  
4 777-22304 Greek and International Economics M 3 4  
5 777-22305 Consumer Behavior M 5 6 GR/EN
6 777-22306 Databases and information management M 5 4 GR/EN
    TOTAL   28 30  
             
    4th Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-22401 Introduction to marketing research M 6 6  
2 777-22402 Public Relations M 4 5  
3 777-22403 Organization and Management of Sales M 6 6 GR/EN
4 777-22404 Business M 4 4  
5 777-22405 Planning of advertising campaigns M 5 5  
6 777-22406 Financial Management M 5 4  
    TOTAL   30 30  
             
    5th Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-22501 Applied Research in Marketing M 6 6  
2 777-22502 Industrial Marketing M 3 4  
3 777-22503 e-Business and direct marketing M 4 6  
4 777-22504 Advertising creative strategies M 5 6  
* Optional Courses (select 1 from the following 2)             
5 777-22515 Multimedia Applications in Marketing O 3 4  
777-22525 Contemporary issues in Marketing O 2 4  
* Optional Courses (select 1 from the following 2)             
6 777-22516 Services Marketing O 3 4  
777-22526 Marketing of agricultural and food products O 3 4  
    TOTAL   24 or 23 30  
             
    6th Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-22601 Marketing Strategy M 6 6  
2 777-22602 Data Analysis M 4 6  
3 777-22603 International Marketing M 5 6 GR/EN
4 777-22604 Marketing Applications with Computers M 4 6 GR/EN
* Optional Courses (select 1 from the following 2)             
5 777-22615 Internet Business Technologies O 4 6  
777-22625 Management Information Systems O 4 6  
    TOTAL   23 30  
             
    7th Semester        
      CAT. Teaching CREDITS  
# Code Course title M/O Hours/W ECTS  
1 777-22701 Marketing Management M 6 6 GR/EN
2 777-22702 Distribution Networks and Logistics M 4 6 GR/EN
3 777-22703 e-Customer Relationship Management M 5 6 GR/EN
4 777-22704 Personal Sales M 5 6 GR/EN
* Optional Courses (select 1 from the following 2)             
5 777-22715 Political Marketing O 2 6  
777-22725 Touristic Marketing O 2 6  
    TOTAL   22 30  
             
             
    8th Semester        
             
# Code   CREDITS      
1   DISSERTATION 20      
2   INTERNSHIP 10      
    TOTAL 30      

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